Action contributes so that the little ones give a new meaning to their used toys and encourages reflections on consumption habits
To celebrate Children’s Month with more fun and less consumption, the Child and Consumption program, from Instituto Alana, organizes, on the afternoon of October 12, a Toy Exchange Fair. With free admission, the Fair takes place from 12 pm to 5 pm, at Praça Major Sertório, in Vila Buarque, in São Paulo. In addition to providing interaction between children, the activity is a way of reflecting on the appeals to consumerism in childhood and promoting changes in habits on our current consumption patterns, as established by the United Nations’ Sustainable Development Goals 4 and 12 Nations (UN).
“Daily, children are impacted by advertisements aimed at them that encourage inconsequential consumption and, in the period that precedes Children’s Day, the volume only increases. The Toy Exchange Fair is a sustainable leisure alternative that involves reflections on consumption, promotes collaboration, socialization and creativity among children, by encouraging them to give new meaning to their toys. In addition to exchanges, these meetings have new habits and, in this context, it is possible to teach children that exchanging can be much more fun than buying ”, considers Ekaterine Karageorgiadis, coordinator of Criança e Consumo.
Throughout the month of October, Criança e Consumo encourages mothers, fathers, guardians, educators, neighbors, among other groups, to organize their own Toy Exchange Fairs. The initiative can be carried out in schools, in the backyard, public parks or any other collective spaces. To find out how to organize your Toy Exchange Fair or communicate the activity in your city, Criança e Consumo makes available on its website site information and support materials for disclosures.