With everything that is happening in Brazil and in the world, many people needed to resort to online strategies to keep the business. So if you are undertaking at home, you should not miss these tips to strengthen the visual identity of your business.
Who is home-based and should strengthen the business?
Anyone who has a type of business should take the time to start a business from home. Whether it’s a clothing store, a beauty salon, a car dealership or any business that had to be brought to a standstill in the midst of the covid-19 pandemic, it is essential to strengthen the company’s brand and visual identity throughout this social distance.
However, whoever is an entrepreneur knows how difficult it is to gain customers and keep them. Thus, with quarantine, the main concern is not to let your brand be forgotten. So you need to captivate customers, sympathize with what’s happening, and hope that your business will be there after this is all over.
Knowing that digital marketing, strengthening your brand and that actions like these are important for your business, here are some tips to strengthen your brand starting at home.
1. Use content marketing in your business
Content marketing is based on creating content relevant to the target audience. Many micro-entrepreneurs have a company profile on social media, but do not offer quality content to their followers. This does not generate engagement, shares, likes and interaction between the company and its customers.
Content marketing is the opposite of all that. It serves to connect a company with its customers by offering what they want: information, news, entertainment and other content that is relevant.
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2. Use WhatsApp to sell
With the paralysis of many physical businesses, nothing is more certain than “digitizing” your business through simple strategies. Many entrepreneurs do not have the financial investments to set up an e-commerce quickly, so they need alternatives to sell their products.
One of these alternatives is WhatsApp. In addition to enabling you to sell products and sign service contracts, WhatsApp is a great tool to communicate with your customers quickly and easily.
3. Make paid ads in your city
If your business is physical, all your strategies must be directed to the region you serve. So, if you are going to perform paid ads on Google Adsense, Facebook Ads or Instagram Ads, bet on keywords that highlight your location. For example, a manicure in São Paulo, a hairdresser with home care in Poá, among other ideas.
4. Keep your social networks active
Another way to remind your followers and customers about your business is to keep social media active. Business has stopped because of the pandemic, but your social networks need to stay active. In other words, you need to post new content, inform your customers, update on new measures adopted in your business, among other things.
The important thing at this point is to keep your company’s name always highlighted, whether it’s sharing a post, in tips, in a new news, or in any other idea that makes your social networks remain active during this period.
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5. Explore your business’s visual identity
If you don’t know what branding is, now is the time to start learning about it. This tool that is so important to any business makes a big difference in how you market your work, services or products.
The visual identity of a business is how customers see the company. Whether creating content, logo, branding or any other visual item, the visual identity must be worked on.
So, if you don’t use it yet and don’t know how to explore this idea in your business, it’s time to learn about it!
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learning and undertaking at home
Now that you’ve seen some tips on how to keep your business going, even behind closed doors, you need to take a moment in this quarantine to learn about things that have boosted your business.
Therefore, I went after the best courses for those who have a business and want to leverage with the creation of content, construction of a visual identity, among other strategies. The most suitable course and with the best content for those in this situation is Canva para Negócios.
Going home with Canva for Business
This fully online course teaches companies how to stand out from the competition by creating relevant content to post on social media. The course teaches you how to create a fully interactive feed, turn your social network into a virtual shop window, and create a visual identity. Among the course modules are:
- First steps in Canva;
- professional instagram;
- Visual identity;
- Extra income with Canva;
- Tips for content creators;
- Social media management;
- Organization and planning;
- WhatsApp Business;
- Valuing your brand;
- Sales Strategies;
- Digital product launch.
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How to enroll in the Canva for Business course?
Just access the course website and register. O risk is zero, as the course has a 7-day guarantee. This means that if you do not like the course, you can request a refund within that period.
The course consists of over 100 video lessons and over 13 bonuses that will be able to help you keep your business in this moment of pandemic. In addition, the course has lifetime access, meaning you can access it whenever you want, forever.
Another important point about the Business Canvas is that you can participate in a support group. That way you can talk to the creator of the course, who is Renata Massa and get all your questions answered directly with her. See other information about the course:
- Fully online;
- It can be paid with a bank slip, card and can be paid in up to 12 installments;
- Access to the course whenever you want and with the right to all updates carried out during the year;
- It can be done by cell phone, tablet or computer;
- You receive your password to access the course as soon as payment is confirmed.
Did you have to shut down a business because of quarantine? Let us know in the comments if you are doing it at home and your strategies to keep your business going in this pandemic period.
Content updated 9/22/2021!